Practice Projects
Every module includes applied tasks. By the end you have concrete samples that show your process and writing skill.
You receive a brief for a fictional small UK business and write or rewrite the main website section: headline, subhead, key benefits and call to action.
With an imaginary ecommerce brief, you write three product texts using the structure from Module 3.
You write two emails (welcome + follow-up) for a practice shop — with brief, copy and editorial review.
These are practice projects with fictional material — not real client jobs. The programme does not guarantee clients or income.
AI is a production aid, not a substitute for human judgement. You learn when to use it, how to assess output and how to improve it editorially.
AI supplies several headline or opening options. You decide which works — and why.
A rough draft comes from your brief. Your job: review, sharpen and turn it into solid copy.
AI helps spot unclear or long sentences. You choose what changes — and build your own editorial sense.
Typical objections and questions become visible. You fold them into the message plan.
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