Learning Path
Learning runs in four phases. Each phase has concrete tasks that lock in what you have learnt before you move on.
Phase 1 · Modules 1–2
You study principles of honest persuasion and analyse real marketing copy across formats used by UK businesses.
You fill a brief template for a fictional small business and practise defining audience, core benefit and call to action.
Phase 2 · Module 3
You generate variants, score them and rewrite them using the module criteria.
You create your first real sample: a landing section for a practice business.
Phase 3 · Module 4
You review your own copy for clarity, word economy, tone and accuracy.
You apply specific improvements and document changes — so your editorial judgement grows.
Phase 4 · Module 5
You practise setting project scope: what is included, how many revisions, which deliverables.
You finish at least one full piece — landing page, email or product descriptions — as evidence of your skill.
At least two completed briefs for different practice projects.
Several pieces you have written, reviewed and improved with the Module 4 process.
One complete piece of work you can show as an example of your ability.
These are learning goals of the programme — not a promise of paid projects or income. Market results depend on effort, skill and demand.
Look at the practice projects or send a no-obligation enquiry.